Market Access

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The commercial strategy function's primary goal is to ensure that product

development plans are aligned with commercial goals and market landscape

realities. The commercial strategy addresses the commercial implications of product

development, such as the size of the opportunity, the cost of sales and marketing,

commercial risk, and time to profitability. Due to the significant investment required

to bring drugs to market, commercial strategy should ideally begin early in the

medical development process and be integrated throughout the drug's life cycle.

MEPharma excels at developing commercial strategies in collaboration with its

clients. The Company can help evaluate the market, understand and shape client

goals, and synthesize a plan to achieve those goals, as well as help implement the

plan in some cases.